Playtech is set to significantly expand its presence in the UK’s land-based casino market, with the solutions giant rolling out of its Neon casino management solution for Rank Group’s Grosvenor Casino chain.

The deployment will see Playtech's cloud-based casino management solution in use across Grosvenor’s 55 UK venues, and the follows the recent launch with Genting Casinos’ 43 UK establishments. As a result, more than 90 per cent of UK casinos will be using the Israeli supplier's casino management solution.

Neon will Grosvernor mange customers and track player data, guest relations and cash desk operations, as well as supporting its responsible gambling, anti-money laundering and security activities.

The group will also implement the Neon Analytics business intelligence platform, including a suite of custom dashboards designed to meet the specific needs of its venue and head office management teams.

Playtech describes the Neon solution as “the most technically advanced retail casino system in the world,” delivering a browser-based HTML5 user interface using the Microsoft Azure Cloud platform. The supplier will also provide a comprehensive implementation and management service for the software and platform.

“We are proud to partner with the UK’s largest casino operator and cement our position as the fastest-growing supplier of systems to retail casinos,” Martin Sykes, managing director of Playtech’s Intelligent Gaming Systems subsidiary said.

“This project is another example of our unique consultative approach. We performed an extensive scoping exercise to analyse Grosvenor’s requirements and worked closely with the group’s operational experts to identify several opportunities to improve our systems and the casinos’ business processes.”

Grosvenor Casinos director of finance Richard Playle said his company needed a partner that could match the operator’s technical division and quickly roll out a solution that meets the needs of a range of users across “a geographically and operationally diverse estate”.

“We evaluated all leading systems vendors and selected Playtech based on their industry-leading technical architecture, unrivalled operational expertise and willingness to customise Neon to drive our business forward,” Playle explained. “We are delighted to begin the roll out of the system across our estate as part of an ongoing programme to modernise our IT systems to improve availability, enhance our customer service and reduce operating costs.”

Shares in Playtech plc. (Co. Data) (LSE:PTEC) were trading down 0.25 per cent at 809.00 pence per share in London early Thursday, while Rank Group plc. (Co. Data) (LSE:RNK) was trading up 0.08 per cent at 247.50 pence per share.