NOVOMATIC’s online gaming subsidiary Greentube has signed a deal with payment solutions, geolocation and Know Your Customer (KYC) service provider CAMS to process in-game purchases in the US market.

Greentube, which offers casino games such as slots, table games and video poker, as well as bingo and poker, will use CAMS’ payment connectivity solution to allow customers to make purchases, as well as enhance player retention for its clients in the North American market.

CAMS provides a Software as a Service (Saas) patform that provides gaming merchants with the tools to reduce risk, comply with regulation and increase profitability.

The supplier’s clients can leverage CAMS’ expertise in payments connections, KYC services, geolocation, fraud detection and prevention solutions through a single integration, saving time, money and valuable resources.

“It is imperative that we have a secure, simple and regulatory compliant turn-key system for processing the in-game purchases that keep players engaged and loyal,” Greentube’s president of market development for North America Gabriel Cianchetto commented. “CAMS' industry-leading platform was the clear choice and we look forward to working with them for years to come.”

CAMS founder and chief executive Matthew Katz added: “Greentube is making a significant impact on the iGaming industry and we are proud to partner with them to help make the experience they provide to operators and players as seamless as possible."