London-listed gaming supplier GAN has signed a deal to provide its Simulated Gaming social casino product to an unnamed partner in the Southwestern US region, with the company described as one of the largest Native American casino operators in the country.
The supplier said that it had been selected following an extensive due diligence process for its deep capabilities in providing real-money and social gaming experiences from its GameSTACK Internet Gaming System.
Its partner’s identity will be disclosed once it secures the appropriate commercial and regulatory approvals to launch.
GAN describes the client as “the largest multi-property operation” with which it has partnered to date. It will launch the Simulated Gaming system in the second half of 2016, supplying the operator with a range of entertainment and marketing communication tools.
The client has committed a multi-million dollar digital marketing budget to the Simulated Gaming product, targeting players within its patron database and driving new player acquisition through the platform.
The GameSTACK platform will be installed on-property in summer 2016, giving its new partner the option of launching real-money iGaming on-property at a future date.
“This is a landmark deal for GAN which reinforces the commercial appeal of our unique patented Simulated Gaming model to major US casino operators,” GAN chief executive and president Dermot Smurfit said. “We have proven multiple times the key benefits of the Simulated Gaming: Generate incremental income online; reactivate long-term lapsed patrons on-property; and increase on-property visitation and spend by existing patrons.
“We are truly privileged to bring online one of the largest Native American casino operators in the US,” he continued.
“Furthermore, with the client’s multi-million dollar digital marketing commitment combined with GAN’s expert Market Services Team, we believe the client will quickly secure significant social casino market share in the Southwest US region served by their land-based gaming enterprise,” Smurfit continued.
“I would like to take this opportunity to thank the Client for their trust in GAN bringing them online later this year. This flagship US casino operator client represents material revenue in 2016 for GAN and is anticipated to generate significant earnings for GAN over the multi-year term of the agreement.”