The governing body of Australian rugby, the Australian Rugby Union (ARU), has announced a partnership with digital sports content and media group Perform, naming its data subsidiary Opta as its official data and statistics provider.
Opta was selected following a competitive tender process, with Perform to provide the ARU with Opta data across all digital properties, including its network of websites, mobile applications and social media. It will supply live scores and statistically-driven insights.
The four-year partnership will also see the ARU use the OptaPro professional services division to deliver team and player performance data to the Wallabies and Australian Super Rugby Teams.
Supported by what Perform describes as “the most comprehensive and detailed databases in sport,” OptaPro can power a wide range of analytical products and services to help teams fine-tune their performances, assess opponents and effectively recruit new talent.
The partnership will also give the ARU access to a range of Opta’s global rugby databases, including all international match data, the Sevens World Series and all major global domestic leagues.
“Perform’s global capabilities provide us with unrivalled access to Opta data that will offer us an added edge,” ARU general manager for high performance Ben Whitaker said.
“We can track and analyse player performance around the world and with the Wallabies about to commence their 2016 campaign and the Rugby Sevens competing for the first time at the Olympics in Rio this year, our coaching team and players will be well equipped for these exciting international competitions.”
Perform will also aid the ARU in creating commercial sponsorship opportunities, as well as increasing exposure for new and existing partnerships by leveraging data “in new and unique ways.”
“Data is becoming increasingly important on and off the field for sporting organisations,” Perform executive vice president for Asia-Pacific Alex Peebles explained. “Harnessing this data and providing actionable insights to players and coaches is becoming essential to high performance.
“Savvy organisations such as the ARU are working with us to utilise data to generate enhanced value for sponsors and commercial partners,” he added.