NOVOMATIC’s iGaming subsidiary Greentube has launched a new social casino for Connecticut’s Foxwoods Resort Casino.

It follows the supplier’s landmark deal with the casino last August, which marked Greentube’s entrance into the US market, and saw it replace rival supplier GAN as Foxwoods’ social casino platform provider.

Powered by Greentube Pro, the supplier said that the re-launched social casino was the result of “intense” redesign, reengineering and improvements by BlueBat Games, a subsidiary of Greentube

"Both teams worked against an ambitious deadline in order to relaunch the desktop site and mobile apps (IOS & Android)," said Thomas Graf, CEO of Greentube. "The Foxwoods brand was the perfect foundation upon which to build a formidable social casino with the latest offerings.

“We are proud of the product and look forward to continued collaboration with Foxwoods and the Mashantucket Pequot Tribal Nation."

The re-launched Foxwoods social casino offers several new features and improvements including a new mobile platform, an improved rewards system and a more customised look to reflect the physical appearance of the Foxwoods Resort Casino.

"This effort between Foxwoods and Greentube is the latest chapter in our strategic relationship," said Rodney Butler, chairman of the Mashantucket Pequot Tribal Nation. "By leveraging Greentube capabilities, we have furthered Foxwoods as the industry leader across all gaming verticals."

The platform also allows for in-game marketing capabilities via multiple channels.

"One of the key elements of the redesign was to build efficient and effective marketing channels that enabled Greentube and Foxwoods to promote the social casino," said Gabriel Cianchetto, president of market development for Greentube North America. "We've added video promotions and other marketing capabilities that produce a one-of-a-kind player engagement through 'magic moment' redemptions as well as a reward center that replicates real-life experiences on the Foxwoods casino floor."

Kenny Huang, CEO of BlueBat Games, added: "We designed Greentube Pro to address the shortcomings of many competing social casino platforms. Our research revealed that social gamers demand more and Foxwoods Resort Casino is a perfect opportunity to showcase all that Greentube Pro has to offer."