GVC Holdings has announced the relaunch of its recently acquired partycasino.com site after taking efforts taken to improve the look and feel of the offering, adding additional features and improving the player experience.

Completed within four months following GVC’s acquisition of bwin.party, the new site features a “punchy and bold” new aesthetic coupled with an improved player lobby, crisp, large game tiles and immediate access to recently played games.

It also features a new customisable favourites section, allowing players to fill their own pages with the games they enjoy the most, and a 'recent winners' spot, which will highlight the players enjoying big wins, and on which game.

This is supported by a number of technical improvements to make the site more flexible and speed up the player journey, allowing additional feature enhancements and promotions to be rolled out rapidly.

“With the relaunch of partycasino.com, we are putting this great casino brand at the heart of our business,” GVC chief operating officer Shay Segev said. “As well as providing a much needed facelift, the changes we have introduced are aimed at improving the experience for our players.

“And this is just the first step. Over the coming months we will be adding a range of great new content and features – watch this space.”

Shares in GVC Holdings plc (Co. Data) (LSE:GVC) were trading up 1.47 per cent at 588.50 pence per share in London earlier Thursday.