Swedish online gaming operator Mr Green has gone live with its new Kambi-powered sportsbook ahead of schedule.

The new offering was rolled out this week and follows an agreement between the two companies in April of this year. At the time, Mr Green said that the sportsbook would launch by this autumn at the latest.

“By launching a sportsbook, we are meeting our customers’ demand for betting and odds,” said Per Norman, CEO of Mr Green & Co. “Together, we have managed to build the sportsbook in record time thanks to our new, efficient product platform.

“We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championship.”

Kristian Nylén, CEO of Kambi Group, added: “I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its sportsbook ahead of schedule.

“Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship, and offer its customers a personalised sports betting experience.”

Shares in Kambi Group plc (Co. Data) (STO:KAMBI) were trading up 0.57 per cent at SEK132.25 per share in Stockholm earlier Wednesday, while shares in Mr Green & Co AB (Co. Data) (AKT:MRG) were trading down 1.06 per cent at SEK37.40 per share.


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