Amaya's PokerStars has launched its new online sports betting brand BetStars in France's regulated online gaming market.

BetStars.fr has been beta-launched for French sports bettors on iOS and Android devices, as well as via the operator's PokerStars.fr desktop client. 

Players can bet on seven popular sports via the site, with plans to grow the range in the coming months. Customers will soon be given the choice of a wide array of betting markets and in-play options.

BetStars.fr also benefits from offering French customers a seamless experience between sports betting and poker via PokerStars, with a single wallet for all games.

The roll-out follows BetStars' initial launch in selected jurisdictions in December 2015, and its Italian launch last month.

Eric Hollreiser, vice president of corporate communications for Amaya, said: “The launch of BetStars.fr means that French customers have a safe, secure and convenient place to bet on sports.

“As we roll out our offering in different countries, we can see that the crossover between poker players and sports bettors is strong," Hollreiser explained. "We look forward to offering our French customers this seamless experience just in time for Euro 2016.”

BetStars.fr has launched two special offers to promote the sportsbook launch, both based around the Euro 2016 football championships, currently taking place across France. 

Players can bet on the winner of the tournament before 20:59 CET today (June 15th) and receive a free €5 bet every time France scores a goal. BetStars also claims to be offering the best odds on France to win in each of the team's games, with the offers available on matchdays. 

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