Toronto-listed supplier NYX Gaming Group will relaunch Caesars Interactive's CaesarsCasino.com brand on its Open Platform System (OPS) in New Jersey.
NYX has supplied CaesarsCasino.com with its casino platform and related services since 2014, following its acquisition of Ongame from Amaya.
In September of last year, NYX launched its Open Gaming System (OGS) and rolled out proprietary and third-party content for the operator’s CaesarsCasino.com site.
The supplier said that the extension of the deal with Caesars Interactive (CIE) reinforced NYX's strategy to grow its international profile in digital gaming solutions.
Through the NYX OPS, CaesarsCasino.com aims to enhance its player marketing and loyalty services and continue with a growing portfolio of desktop and mobile games from NYX and its third-party content supplier network.
The terms of the agreement include options that can further deepen the parties' strategic relationship, pending further expansion of online gaming in the United States and CIE's strategy in New Jersey.
"This is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership" said Kevin Vonasek, NYX's chief product officer for the Americas.
"CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada.”
"This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we've enjoyed with CIE to date," he added.
Marco Ceccarelli, senior vice president and chief information officer for CIE commented: "CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX's OPS. The platform and games will undoubtedly be catalysts for future growth in New Jersey."