Mobile fantasy sports developer iPro has signed an exclusive partnership with US gaming and lottery supplier International Game Technology (IGT) to launch in Italy for the ongoing 2016 UEFA Euro football tournament.
iPro’s real-time sports gaming platform ringit! will integrate with the licensed sports betting platform operated by IGT's B2C brand Lottomatica.
Utilising real-time data supplied by Sportradar subsidiary Betradar and iPro's technology, ringit! offers real-time gameplay that enables the placing and resolving of bets every five minutes during the game.
Players can win cash by predicting what will happen next during matches. Tournaments allow them to predict dozens of in-game events including which players will score goals, have shots on and off target, take corner kicks, and even the number of yellow or red cards to be issued.
Robert Melendres, former IGT and DoubleDown chief and iPro’s founder and CEO said: "The real-time gameplay featured in ringit! is absolutely magical. ringit!'s innovative gameplay sets it apart, but the flexibility of the platform is our key to success.
“Launching into the real money sports betting market is a major milestone as the American legal landscape on fantasy sports remains fluid. ringit! is the future of gaming because our patented technology ensures ringit! remains 100% compliant, in every territory, worldwide, all of the time."
Fabrizio Virtuani, senior vice president of digital and betting for Lottomatica, added: "We're tremendously excited to add ringit! to the Lottomatica sports betting portfolio. In-play betting has driven European sports book revenues to €5.9B, and established Italy as the fourth largest betting market in the world.
“ringit! brings significant innovation to the space, delivering the excitement of in-play sports betting every five minutes of the match. ringit! tournament structures let Lottomatica players compete amongst themselves to prove their soccer skill to win more, and win more often."