Satellite Information Services (SIS) has signed an exclusive deal with the Irish Greyhound Board (IGB) to distribute racing content to online and retail bookmakers.
The new five-year deal gives the sports broadcaster and software supplier international streaming rights covering 1,500 races a year. These include the IGB’s flagship tracks in Mullingar, Youghal and Tralee, adding to SIS’ coverage of more than 30,000 events organised by the British Afternoon Greyhound Service (BAGS).
“Over the last five months we have worked extremely hard with the IGB and our customers to create a consistent and reliable betting product from Irish greyhound racing tracks,” SIS greyhound operations manager Gordon Bisset said.
“We are very excited about working together to grow Irish greyhound racing both in our core domestic market and into new territories. The Irish greyhound program is expected to develop fairly quickly, as additional broadcast opportunities are identified, and we expect both retail and online betting operators to benefit from the opportunities afforded by this new greyhound product.”
Bisset believes that the addition of Irish racing makes SIS’ greyhound offering “the most comprehensive in the market.”
“SIS Stream, our low latency streaming platform, is opening up countless international opportunities for our customers, and the IGB is the latest rights holder to benefit from our market-leading streaming capability,” he explained.
The deal is the latest signed by SIS to expand its racing coverage across a range of sports. In recent months it has agreed deals for United Arab Emirates racing coverage, its agreement with BAGS, and a five-year partnership with Racecourse Media Group for picture and data rights to its 34 UK racecourses.