Daily fantasy sports operator and B2B provider Oulala.com will launch its real-money platform in the Australian market for the first time following an agreement with Cardinal House Group.

The white-label agreement will see the company expand the European daily fantasy football site into Australia, with the launch set to coincide with the start of the major European football leagues next month.

“This is the next logical step for us in pursuing our mission to become the leading global daily fantasy network for football,” said Oulala CEO Valery Bollier.

Cardinal House chairman Graham Martin, who also serves as a member of Oulala's board of directors, commented: ''Oulala has proven itself to be a ground breaker in daily fantasy football in Europe, and its innovative DFS platform has great potential in other markets too.''

Malta-based Oulala added that it expects to expand its B2B offering with new partnerships with “well-established” iGaming operators.

The company is also expected to be among the first DFS operators to be licensed by the Malta Gaming Authority under a future skill games licence.

 

 

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