US gaming supplier Scientific Games has expanded its partnership with California-based casino operator Chukchansi Gold Resort & Casino to include its SG Universe mobile products.
Located in Coursegold, California, the casino has been a Scientific Games customer since opening in 2003.
The new contract will see it install the supplier’s Promotional Kiosks, a customizable solution which allows customers to access player reward information, as well as the SG Universe mobile product suite.
"We're thrilled to see our long-time partner Chukchansi Gold Resort & Casino capitalize on the marketing, customer service, and operational benefits of Promotional Kiosk and SG Universe to improve the player experience,” said Scientific Games' chief executive of gaming Derik Mooberry.
“As the industry's only supplier to offer such an extensive portfolio of products for the casino floor and beyond, we are honoured to expand our partnership with Chukchansi as they take their casino resort to the next level with our self-service kiosk and mobile solutions."
The SG Universe mobile product suite is aimed at increasing player engagement at home, on-the-go and during each visit to the casino. It includes Mobile Concierge, featuring more than 150 unique marketing features, and the Play4Fun Network, a social casino platform with slots and table games from the Bally, Barcrest, Shuffle Master and Williams game studios.
Deann Kamalani, director of marketing for Chukchansi Gold Resort & Casino, said that the new solutions were a “big and exciting step” for the operator.
"Scientific Games has been a terrific partner to Chukchansi, and we're confident that Promotional Kiosk will streamline customer service and give us another marketing channel, while SG Universe will allow us to reach players at home, in the casino, and on-the-move, changing the customer experience and giving us a 360-degree view of our patrons through Core Systems Integration,” he said.