London-listed gaming technology supplier GAN has secured a contract to launch its social casino solution with an as yet unnamed US casino operator.

GAN described its new client as a multi-property commercial casino operator but continued its policy of not naming its new partners. 

The deal marks the company’s 13th client win for its Simulated Gaming product in the US, and its fifth this year.

GAN said it was selected after an extensive due diligence process for its capabilities in providing both real-money and social gaming experiences from a single technology platform, as well as its ability to deliver a custom-designed website and app which can be wholly integrated into the casino’s on-property loyalty program and casino management system.

Dermot Smurfit, CEO of GAN, commented: “This is our thirteenth client win and our fourth major casino operator client which highlights our continuing appeal to major US casino operators as a specialist B2B enterprise technology solution provider who does not compete against its clients online, unlike certain major casino equipment manufacturers, which own and operate their own B2C social casinos.

“The strong commercial appeal of our unique patented Simulated Gaming model has secured GAN its fifth client win year-to-date, which evidences GAN’s momentum and strategic market leadership in bringing US casino operators online with an internet gaming experience purpose-built for US casino patrons.

“We are privileged to bring online a major multi-property casino operator in the United States. I would like to take this opportunity to thank the client for their trust in GAN bringing them online later this year,” he said.

GAN added that it will reveal the identity of the casino operator following receipt of suitable commercial and regulatory consents.

US casino operators to have so far launched GAN’s social casino solution include New York’s Empire City Casino, Pennsylvania’s Parx Casino, Maryland Live! Casino, Atlantic City’s Borgata, and Ohio’s Rock Gaming (since re-branded as Jack Entertainment).

Shares in GAN plc (Co. Data) (AIM:GAN) closed in London Tuesday at 35.50 pence per share and remained unchanged in trading early Wednesday.