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British tabloid newspaper The Sun is launching its new online betting and gaming platform Sun Bets with a series of special offers to promote the new brand.

Developed in partnership with Australian gaming operator Tabcorp, the Sun Bets website and app will officially launch on August 6th, ahead of the start of the 2016-17 Barclays Premier League season on August 13th.

The roll-out will be supported by a multi-million pound marketing campaign across print, digital, radio and TV, with legendary Arsenal and England striker Ian Wright and racing guru Matt Chapman serving as brand ambassadors.

To support the launch, Sun Bets is offering double winnings on any Premier League outright bet, and a "£1,000 per day giveaway", where the sum will be "dropped into" a customer's account every day throughout August.

It is the latest addition of the newspaper's suite of sports and entertainment products, which include the Dream Team fantasy football game and the Playtech-powered Sun Bingo.

Tabcorp has hired Jamie Hart, a vastly experienced former William Hill executive, to oversee the Sun Bets product after striking the deal with News UK in December last year.

"This is a hugely significant juncture for News UK and The Sun, marking the start of an era where new brands and revenue generating streams are being created on the back of the strength and much sought-after reach of The Sun," News UK chief executive Rebekah Brooks said. "Sun Bets is set to be a game-changer in the online betting world and to those asking if it will be a success, the simple answer is YouBetcha."

"We are excited about the size of the opportunity that Sun Bets presents," added Tabcorp's managing director and CEO David Attenborough. "The Sun has exceptional reach and is the right brand to partner with in taking our wagering capability to the UK."

 

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