Ladbrokes has confirmed that it intends to trigger an Independent Review Process with the UK’s advertising watchdog following today’s ruling against the operator using Marvel’s Iron character in its ads.

An email promotion for Ladbrokes featuring an image of superhero Iron Man was banned earlier Wednesday after the Advertising Standards Authority (ASA) ruled that it was likely to have particular appeal to children and young people.

"We are aware of the ASA’s ruling published today and are extremely disappointed with the decision reached by the ASA,” said a spokesperson for Ladbrokes.

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