Business News

The industry's leading suppliers are gearing up for the biggest gaming event on the US calendar, next week's G2E Las Vegas Expo, with the likes of Scientific Games, Gamblit Gaming, Greentube, and Konami showcasing their latest offerings.

Scientific Games

Scientific Games will have a 21,094 square foot exhibit at G2E this year, featuring areas for its Gaming, Lottery and Interactive divisions.

“Our booth is the one destination that every casino operator and lottery organization must visit while at G2E, as we showcase the industry's most expansive, innovative suite of solutions for the entire casino enterprise, empowering the world's best gaming and lottery experiences like never before,” says Scientific Games CEO and president Kevin Sheehan.

Within interactive, the supplier will highlight new features of its SG Universe suite of products, such as its Cosmos engine which enables more highly-focused marketing campaigns. The supplier said that this fosters better connections through a rules-based application that monitors player behaviour on and off-property, delivering customized offers based on habits and preferences.

Scientific Games will also highlight its proven game library with recent launches and highly anticipated releases such as 88 Fortunes, Dancing in Rio, WONDER WOMAN Gold, Rainbow Riches Reels of Gold and more on display.

The supplier’s SG Sports omni-channel sports betting solution will also be on show at G2E for online and retail fixed odds sports betting.

Developed for secure integration with land-based casino gaming systems, lottery central gaming systems and licensed interactive-only operators, the SG Sports solution will be demonstrated on Scientific Games' PlayCentral EX and its new small-form self-service terminal for payment, redemption and verification.

PlayCentral EX delivers an expansive betting program in real time, including unlimited sports, events and markets. Designed to work in a variety of bet shops and retail locations, the easy-to-navigate terminal can be used as an end-to-end sports betting solution or as an integral part of the omni-channel SG Sports platform to deliver pre-game and in-play excitement.

Also on display will be PlayCentral HD, a retail self-service kiosk for lottery instant and draw games and Keno. It is the first lottery self-service technology to integrate credit, debit and mobile payment.

Finally, Scientific Games will showcase the new PlayerVantage product suite, an end-to-end suite of interactive solutions for player acquisition, bonusing, loyalty rewards and iLottery.

The solution includes digital play-for-fun promotional games, second-chance promotional games, targeted loyalty promotions, a full loyalty program with online rewards store and eCommerce for eDraw and eInstant lottery games, all delivered on the company's Sciplay platform.

For the land-based sector, Scientific Games will feature more than 200 slots and nearly 100 unique themes, showcasing a strong line-up of new slot platforms, game content and popular consumer brands.


The interactive unit of NOVOMATIC will present a selection of unique and multi-faceted products from more than 20 subsidiaries of the NOVOMATIC Group as well as international third parties.

A highlight of the presentation will be Greentube Pro, which recently launched a social casino for Foxwoods Resort Casino in Connecticut.

“I’m pleased to showcase Greentube Pro and its rapid development at G2E 2016,” said Gabriel Cianchetto, president of Market Development, Greentube North America. “Our platform is built from the ground up to be an online social casino. It bridges the gap between virtual gameplay and the casino floor, enriching player experiences in both worlds.”

Greentube Pro was developed by BlueBat Games, a wholly owned subsidiary of Greentube and a social gaming expert that specializes in gamification, mobile and user experience.

BlueBat’s unique “offer engine” allows casinos to match rewards and loyalty points with individual player segments in real-time. Players can choose from more than 300 games provided by the NOVOMATIC Group, as well as third-party content providers.


IGT will be showcasing its combination of nearly 400 games, cabinets, systems and solutions at its booth this year, capturing the spirit of its 2016 theme "Innovation at Play."

"At G2E 2016, IGT will reveal a vast portfolio of gaming innovations that embody our disciplined approach to product design and development,” said Renato Ascoli, IGT CEO North America Gaming & Interactive (DoubleDown Casino). “This show will represent our firm commitment to providing our customers with the most compelling casino entertainment across multiple categories and platforms.

"We have introduced a host of new technologies to ensure that IGT is bringing forward the most innovative products that the gaming industry has ever seen."

The supplier’s interactive gaming capabilities will be demonstrated through a series of new cross-channel innovations that span sports betting, slots, poker and bingo.
IGT's Triple Play solution uses one platform to deliver new content, including in-house and licensed brands, to play-for-fun, real money gaming and PlaySpot (formerly IGT OnPremise) software users.

IGT will also introduce several new features to its interactive poker and bingo product offerings, including a Wheel of Fortune bingo room and Poker Challenges and an exclusive fast-play mobile tournament game. The company will also introduce new play mechanics and enhanced versions of the company's classic video poker titles.


Video bingo supplier Zitro has recently undergone a transformation process to position the company as a leading gaming supplier in the industry.

At G2E, it will present up to 30 video bingo games, some of which combine bingo games with traditional casino gaming, such as Royal Craps or Royal Roulette. Zitro's video bingo games are available for markets in Europe, Latin America and especially in the Philippines, where bingo is very popular.

“At Zitro we combine the best ideas with cutting edge technology, to offer players unbeatable experiences using the newest, most profitable and successful products in the gaming industry,” said Sebastián Salat, CEO of Zitro.

In addition to its range of video bingo games, Zitro will present its Big Time product at G2E, which has already been installed in more than 40 Mexican casinos, as well as lotto gaming machines such as Lotto Touch and Majestic.

Finally, Zitro will present its Advanced Bingo System (ABS), which it describes as a revolutionary new electronic management and operation system for on-site bingo that will change the landscape of bingo halls.

ABS will be available for Spanish regions such as the Community of Madrid, in its Bingo Dinámico version, and Andalusia, in its Bingo de Sala version, as well as for other markets in Latin America, Asia and Europe where on-site bingo is commonly played.

The supplier is also looking to increase the exposure of its online games, which are currently live in Europe with Suertia and Codere, and in Latin America via Caliente, Playbonds and Betmotion.

Gamblit Gaming

Real-money and skill-based gaming provider Gamblit Gaming has signed an exclusive partnership with Phosphor Games to transform one of the most popular and viral VR titles ever made into a location-based real-money gaming experience.

The Brookhaven Experiment first person shooter game has over 50m views and is the first VR game to be gamblified with real-money gaming mechanics.

To kick off the partnership, Gamblit will be previewing a demo of the gamblified version of The Brookhaven Experiment in its all new VRC (Virtual Reality Cube) gaming platform at G2E.

In the first ever productized VR experience of its kind, players will not only be able to wager on their success as they fight monsters in the frightening shooter, but spectators will also be able to watch and bet on the player's outcome, creating a truly innovative and social group experience.

"We are thrilled to announce our partnership with Phosphor Games to bring this first of its kind VR gambling experience to life," said Darion Lowenstein, chief marketing officer for Gamblit Gaming. "The Brookhaven Experiment is not only the most petrifying, heart stopping and realistic experience I've had in VR, but it truly embodies the concept of virtual reality.

Justin Corcoran, CEO of Phosphor Games Studio, added: "With The Brookhaven Experiment we wanted to be on the forefront of the video game industry as it stepped into the new world of virtual reality, and now with this fantastic partnership with Gamblit Gaming, we have the opportunity to be on the forefront of the transformation of the real-money gaming industry as well."


Pariplay will unveil its new mobile gaming platform eyeon at G2E, an on-premises mobile gaming system for land-based casinos.

The platform allows casinos to offer their patrons both real-money and free-play casino gaming via a branded iOS or Android app installed on their customers’ tablets and smart phones.

Recently granted certification by Gaming Laboratories International (GLI), Pariplay’s eyeon provides casinos with the ability to extend their customers’ gaming experience beyond the physical confines of their property and into the digital space.

eyeon’s diverse portfolio of branded and original online slots, instant win, scratch cards and bingo games, developed by Pariplay’s in-house studio, can be offered to casinos’ customers via the branded mobile apps.

In addition, eyeon also provides casino patrons with access to additional digital content such as virtual sports, video bingo, slots and other games developed by various third-party providers.

The system supports TITO technology and allows players to simply scan a voucher via their device’s camera and start playing instantly.

“G2E is the US land-based casino industry’s biggest conference, so it’s the perfect place for us to demo eyeon, our mobile software solution that will transform American patrons’ casino experience,” said Pariplay CEO Gili Lisani. “Eyeon allows casinos to offer their patrons a truly omni-channel experience, which will have a significant impact on their overall customer engagement and, ultimately, their bottom line.”

Konami Gaming

Konami Gaming has announced a record release of next generation slot products set for debut at G2E, including new premium releases, skill-based products, multi-station slots and iGaming solutions.

"Konami is bringing unprecedented new product segments, game cabinets, and showcase technology solutions to G2E 2016, and everything that guests will see is focused on supporting casinos with diverse product types to reach new audiences," said Matt Reback, vice president, marketing at Konami. "For years, Konami has demonstrated performance success and product reliability, which we're now expanding to an exciting array of emerging gambling entertainment that will drive the future of the market."

This year during G2E, Konami's comprehensive systems demo environment will include SYNKROS Dashboards, the industry's latest dashboard analytics interface.

Additionally, SYNKROS Offers Management is further expanding the power of Konami's marketing suite by making multiple loyalty offers available to players at a wide range of touchpoints.

"Our customers worldwide know every square foot of their property and they come to us to engineer the games and systems technology that give the greatest value across their business. This year we're bringing that mission to the show floor in more ways than ever," added Reback. "The Konami team is focused on introducing a variety of next generation products so our customers can leave no space on their floors unplayed."

Everi Holdings

Everi's games portfolio display will feature its largest and most diverse set of products to-date, including 75 unique gaming themes led by new licensed titles that represent the company's re-emergence into the branded content space, its first-ever wide-area progressive offerings for Class II markets, and a new skill-based gaming offering.

In addition, Everi will host the fifth annual championship of the TournEvent of Champions, which will conclude on September 28th with The Million Dollar Event and one lucky finalist walking away with a $1m top prize.

"Everi is uniquely positioned as the gaming industry's only provider of both games and payments solutions that help our customers optimize their players' experiences as well as their internal payments processes,” said Michael Rumbolz, president and CEO of Everi.

“G2E 2016 will give Everi the opportunity to showcase our most advanced and diverse set of solutions designed to help casino operators increase player engagement and time on device as well as operate more efficiently. With over 100 distinct gaming products and 20 advanced Payments solutions on display, this will be our largest G2E ever and we expect that our showing will begin to fulfill the promise of our investments in casino gaming technology innovation."

Everi's showing at G2E will feature over 90 total themes across 140 machines, including 75 new unique titles, seven titles based on popular branded content.


Gaming supplier AGS has expanded its product portfolio recently with the acquisitions of Cadillac Jack and Rocketplay, bringing a diverse range of table games products and mobile games which will be unveiled at G2E.

"This year's G2E is historic for us – we've never introduced so many game-changing products on the world's biggest gaming stage," said AGS president and CEO David Lopez. "We've truly transformed in the last year. We've strategically combined the strengths and talents of our diverse team since last year's major acquisitions to design next-level products and content across our slot, table, and interactive product portfolios."

AGS has strengthened its interactive roster to include two new play-for-fun mobile apps, Colossal Wins and Lucky Vegas Casino. These apps offer users access to player-favourite, original, land-based titles like Royal Reels, So Hot, and Colossal Diamonds, as well as the recent land-based hit Green Vault. The supplier also operates the Lucky Play Casino and Vegas Fever apps.

The supplier’s highlight this year will be its new premium cabinet Orion, which features a 42" HD LCD portrait monitor encircled by 498 game-controlled emotive LED lights, amplifying the thrills of new games Fu Nan Fu Nu, Wolf Queen, and River Dragons.


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