London-listed gaming operator GVC Holdings has announced a partnership with the Microgaming-powered Prima Networks to enhance its casino content in a number of key regulated markets.

This will see Microgaming’s Quickfire open platform deployed on GVC’s regulated sites in the Spanish, Belgian and Bulgarian markets.

Prima Networks will supply the content for the bwin, partycasino and partypoker sites, which were all acquired through GVC’s acquisition of in February this year.

In total more than fifty new games will be added to the regulated casino offering, which the operator describes as "a step-change in the breadth and diversity of its casino line-up."

Customers will be able to access popular slots such as Hitman, Tomb Raider and Football Star, which will be integrated onto GVC’s gaming platform and launched in the coming weeks.

"This is an important supply deal for us that will significantly enrich the quality of our games portfolio in the Spanish, Bulgarian and Belgium markets," GVC chief product officer Liron Snir said.

"Signing a marquee name like Microgaming is a major boost to our positioning in these key strategic territories and is transformative to our casino portfolio."

"We are delighted to have agreed a deal to supply brands in Spain, Belgium and Bulgaria with gaming content through Microgaming’s Quickfire platform," Prima Networks director Loraine Schoevers said.

"Building on our extensive work with other operators in these jurisdictions, this is an exciting development for all concerned, not least the players, who will soon be able to enjoy a more diverse selection of quality online slot games," Shoevers explained.

Shares in GVC Holdings plc (Co. Data) (LSE:GVC) closed at 743.00 pence per share in London Wednesday. The company's shares have gained 81.88 per cent in the past year.