US gaming supplier Scientific Games has secured a new casino-management systems deal with Dominican Republic-based casino operator Hard Rock Hotel & Casino Punta Cana.
The agreement will see the company provide its Bally Systems portfolio of casino systems solutions to the casino, and follows a service performance review and extensive supplier evaluation process. It marks the company’s third systems supply deal with a Hard Rock International-managed casino resort.
“After our positive experiences with Scientific Games at our Florida and Ohio properties, it was an easy decision to engage Scientific Games once again for Hard Rock Hotel & Casino Punta Can,” said Jon Lucas, Hard Rock International's executive vice president of operations, Hotels & Casinos.
"The strength and breadth of Scientific Games' marketing and bonusing solutions was a key driver of our decision, as we continuously strive to drive loyalty, reward our guests and add excitement to the gaming experience at Hard Rock Hotel & Casino Punta Cana.”
Scientific Games will begin the systems conversion during the final quarter of this year.
“We are greatly honored that one of the world's most globally recognized brands, Hard Rock International, will extend its relationship with Scientific Games at this beautiful casino resort in the Dominican Republic,” said Derik Mooberry, Scientific Games Group CEO, Gaming. “Through the power of our robust marketing, player tracking, and customer-service solutions, we are confident Hard Rock International will drive player excitement, engagement and casino revenue while also streamlining operations."
The casino will be one of the first to use Scientific Games' next-generation on-device messaging technology solution, iVIEW 4, which displays “dynamic” marketing animations and video with instant response through a multi-touch display on the gaming device.
Scientific Games is already the casino-management systems solution provider to the two Seminole Hard Rock Hotel & Casino properties in Hollywood and Tampa, Florida, as well as the Hard Rock Rocksino Northfield Park in Cleveland, Ohio.
Shares in Scientific Games Corporation (Co. Data) (NSQ:SGMS) closed up 1.57 per cent at $12.97 per share in New York Wednesday.