Rank Group subsidiary Grosvenor Casinos has launched a new Kambi-powered sports betting offering for its online and land-based players.

The Grosvenor Sport brand officially launched Friday, coinciding with the World Cup 2018 qualifying match between England and Scotland at Wembley Stadium that night.

The sportsbook is powered by Kambi Group and follows a deal struck in January this year. The product has also been integrated with Rank's gaming platform, supplied by Bede Gaming.

Guests in the operator's land-based venues or online will be targeted with a range of special offers such as price boosts or enhanced odds.

The operator will also aim to coordinate players' online and in-venue activity, offering a more personalised experience to users.

"We are committed to offering our customers the best in category for an all-round gaming experience," Grosvenor Casinos head of sport Steve Munns said.

"We have ensured Grosvenor Sport is a premium quality sportsbook product with the trust, security and prestige of the Grosvenor brand that our customers value and depend on."

Shares in Kambi Group plc (Co. Data) (STO:KAMBI) were trading at SEK122.00 per share in Stockholm Monday, while shares in Rank Group plc (Co. Data) (LSE:RNK) were trading at 193.50 pence in London.