Novomatic Group's iGaming subsidiary Greentube has struck a deal with the Prairie Island Indian Community to launch a new social casino offering for the tribe's Minnesota-based Treasure Island Resort and Casino.

The free-to-play product is scheduled to be released in the first quarter of 2017, on a custom platform designed by Greentube’s social subsidiary BlueBat Games and powered by the Greentube Pro social marketing solution.

Treasure Island becomes Greentube's second tribal gaming partner, with the supplier having already launched a social product for Foxwoods Resort Casino, the Connecticut-based venue owned by the Mashantucket Pequot Tribal Nation.

Prairie Island Tribal Council president Shelley Buck explained that with online gaming growing in popularity it was "a natural shift" for Treasure Island to look to tap into the market.

"The new online gaming platform we're rolling out early next year includes an unparalleled user experience that engages players with our brand on and off the casino floor, amplifying our social impact and reach," Buck explained.

The  offering will look to mirror the look and feel of the Caribbean-themed casino, featuring a range of free-to-play desktop and mobile games.

Player rewards and in-game marketing capabilities further strengthen the links between the venue and the social product, which is designed to increase casinos' customer wallet share and ramp up engagement.

Gabriel Cianchetto, president of market development for Greentube North America, said the company was proud to partner with the Prairie Island Community and to assist Treasure Island in reaching a new demographic of gamers.

"The Prairie Island Indian Community and Greentube share values focused on innovation and customer experience. Our first priority will be to create an extraordinary platform that reflects the spirit of Treasure Island Resort and Casino.

"We'll look to BlueBat Games to replicate many of the real-life experiences on the Treasure Island floor and keep their players engaged."



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