Sports betting solutions provider SBTech has launched an upgraded sports betting platform for Spanish gaming operator Luckia.

SBTech replaces Swedish supplier Kambi Group, which had earlier confirmed that its contract with Luckia would not be renewed.

Luckia said that the change in sports betting platform provider would enable it to rapidly grow market share in Spain and internationally.

SBTech said the new platform will provide a range of benefits to Luckia, including greater operational flexibility and improved price differentiation. It will also enable the operator to offer unique odds, set its own betting limits and payouts, customise content and marketing, and manage its sportsbook liability in real time.

“Our new partnership with Luckia further cements our status as the technology partner of choice for operators in regulated markets,” said SBTech chief executive Richard Carter.

“We are very pleased that this exciting and ambitious operator has chosen to deploy our complete tier-1 solution, providing them with a truly world-class sportsbook and the cutting- edge customised systems to drive them to the next level.”

Luckia has recently stepped up its investment in the Spanish market, signing sponsorship deals with La Liga football clubs Celta Vigo and Deportivo La Coruña.

Commenting on the change in platform provider, Marcelo Ruiz, online managing director of Luckia, said: “We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved.

“As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”


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