Sportsbook solutions provider Kambi Group will power a new sports betting offering for the Mexican market under an agreement with a subsidiary of local media giant Grupo Televisa.
Kambi has signed an expanded agreement with Televisa subsidiary Apuestas Internacionales for the launch of a multi-channel sports betting service for its PlayCity brand.
It secured the contract following a successful "proof of concept" test agreed in 2015, where Kambi deployed the retail offering in two venues.
It will now roll out an omni-channel offering across the entire estate, with five casinos already live and the rest to be completed by the end of Q1 2017.
"It has been a successful year working with PlayCity and we are delighted to sign this agreement," Kambi chief executive Kristian Nylén said. "Kambi has shown it can translate its compelling online user experience into its retail offering for PlayCity's casino customers with its unique over-the-counter and self-service betting terminal offering.
"We are delighted that PlayCity's customers are embracing the product and we look forward to not only expanding the land-based distribution but also to going live via online and mobile channels."