Catering for an expected surge in customer demand for its live dealer offering this year, Playtech has opened the world's largest live casino studio of its type in the Latvian capital of Riga.

Based in the city's Old Town, the 8,500 square metre venue "dwarfs any existing live casino area in the market today," the supplier said.

The building's technology is "equally unmatched," Playtech added, with hundreds of state-of-the-art cameras to cater for hundreds more custom-made tables and gaming areas. It also features an advanced control and monitoring centre, as well as a large-scale dealer campus to train and develop Playtech Live staff.

Playtech said that the new studio has been conceptualised, designed and delivered with "a future-first approach" to accommodate the latest software and hardware. This, it said, will offer players a never-before-seen gaming experience.

Space in the studio has also been set aside for new customers that will go live in 2017 and beyond, with further details of these launches to be revealed later in the year.

The live dealer offering is part of the supplier's Playtech ONE omni-channel offering, allowing players to access content at any time and across all devices, using a single wallet and single account.

"This has been a huge undertaking but, more importantly, is a huge step forwards in live casino and one no other company except Playtech is capable of making,” Playtech chief executive Mor Weizer said. "Our licensees' offerings have firmly been future-proofed with the completion of our new studio, leading-edge software and hardware and state-of-the art control centre. And crucially, it is their players who will benefit the most from the best live casino offering on the market.

"This now gives us the platform to deliver the next generation of live casino to our customers, and will also give us the flexibility and ability to deliver many new and innovative products," Weizer added.

While Playtech Live has additional studios in the Philippines, Spain, Belgium and a new facility in Romania, the Riga venue will broadcast to the majority of its live casino clients.

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading up 1.21 per cent at 839.00 pence per share in London Wednesday.

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