Casino games developer Yggdrasil Gaming has launched a new business initiative to help entrepreneurs and small businesses bring their innovative ideas and products to market.

The Yggdrasil Dragons initiative will provide entrepreneurs with access to its resources, experience, and knowledge to ensure their ideas can be turned into a successful proposition.

This includes access to Yggdrasil's technical framework, licensing structure, human resources and operator network, as well as direct funding where necessary.

“The online gambling industry is fiercely competitive, and we often see individuals and businesses with great ideas fall by the wayside simply because they don’t have access to the right support and assistance to get their proposition off the ground,” said Yggdrasil Gaming CEO Fredrik Elmqvist.

“Over the years, Yggdrasil Gaming has built a solid and successful business that includes a powerful technical framework, licensing capabilities in markets all over the world, and a team of talented and amazing professionals that continue to drive us forward. We want to open this up to other entrepreneurs and gaming firms to help them achieve their goals.”

Yggdrasil said that the new business initiative will consider any proposal but is primarily interested in those that will enable the supplier to enter new markets and product verticals, as well as those that offer access to innovative technologies and tools that enhance the player experience.

The company added that live and social products and technologies would be of particular interest.

“We see this as being mutually beneficial,” said Elmqvist. “Our partners can tap into our resources and experience, and in turn we gain access to new game verticals, products, features, tools and ideas. We believe this is an efficient and effective strategy to grow the Yggdrasil business without having to acquire companies and take on the risks that come with M&A.

“We are launching Yggdrasil Dragons at ICE Totally Gaming, and I encourage any entrepreneurs or businesses who want to work with us to come to the Yggdrasil Temple and pitch their ideas to the team.”