Swedish sportsbook provider Kambi has signed a deal with Novomatic’s interactive division Greentube to provide its services in regulated European markets.

Kambi will offer its sports betting service to Greentube's brands in European markets such as Spain, Italy, UK, Germany and Romania.

"We are very pleased to have been chosen to provide Greentube with our fully managed sportsbook service,” said Kambi CEO Kristian Nylén. “This deal is another positive step towards extending the partnership with Novomatic Group.

“With Greentube's many local licenses, the partnership has great potential to make it an important pan-European sportsbook player alongside its already successful casino brands."

Greentube CEO Thomas Graf said: "Adding Kambi's sportsbook to our online brands will further enhance the appeal of our online casinos and open completely new customer segments for us. We look forward to this partnership and are convinced that it has the potential to be a great success."

The agreement follows last October’s partnership with Novomatic Lottery Solutions (NLS) which will see the two companies target government regulated lotteries with a combined gaming offering.

Shares in Kambi Group plc (Co. Data) (STO:KAMBI) gained 5.41 per cent to SEK112.00 per share in Stockholm earlier Wednesday.

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