UK betting and gaming operator Sky Betting and Gaming has strengthened its payments infrastructure following a deal with leading provider Worldpay.

The operator explained that it chose Worldpay for its technology-first approach, wealth of industry experience and unparalleled view of consumer behaviour.

“Providing customers with a sophisticated digital experience is an absolute priority for us, which means supporting a growing number of emerging payment options, including Apple Pay,” said Andrew Sacre, product owner for payments at Sky Betting and Gaming.

“The digital gambling and payments space continues to evolve, driven by changing consumer habits and innovative new technologies, and Worldpay’s unique insight into customer patterns will be key to delivering a market-leading service.”

Worldpay will provide Sky Bet with payments insights, knowledge and expertise, as well as becoming a key partner in the operator’s continued focus on payment innovation. This includes allowing customers to use Apple Pay, the mobile payment and digital wallet service for iPhones, iPads and Mac devices.

“We wanted a payments partner with not only the industry expertise, but the pedigree in new and exciting technologies and products to join us in some of the exciting plans we have for the years ahead,” added Sacre.

Peter Wickes, Worldpay’s vice president of business development, Global eCom, said: “By working with more than 150 of the biggest names in the industry, we pride ourselves on the market-leading expertise we offer to the gambling sector.

“Introducing Apple Pay is an exciting move from Sky Betting & Gaming, and we look forward to supporting their continued innovation and growth into 2017.”