OpenBet continues to dominate the UK market, but almost everywhere else SBTech is cleaning up.

The company closed landmark deals in Argentina and Mexico, and these could just be the tip of the iceberg. While Argentina will be a tough nut to crack with SBTech’s client already in hot water with the authorities, Latin American operators are queueing up for online and omnichannel sports betting solutions.

If emerging markets remain SBTech’s speciality, it also flashed a signal of intent by winning licences in more established markets such as the UK and Italy, as well as newly regulating markets such as Portugal and Romania.

Other deals were closed with the Czech Republic’s largest lottery, Sazka, and with rising Nordic star ComeOn, which was acquired by another client in the shape of Cherry. SBTech’s star is clearly in the ascendancy.


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Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers


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