The B2B sector of social casino has taken a while to get going, and is often overlooked as it is not a simple software supply arrangement common in the iGaming space. Instead companies enter into hybrid affiliate-software supply deals with land-based casinos.
These may seem fairly one-sided but they play a crucial role in bringing bricks-and-mortar venues online, giving them greater reach and incentivising customers to return. Greentube is perhaps the most underrated company active in this space.
With the vast resources and content library of Novomatic behind it, the social business does not get the credit it deserves. But with the Greentube Pro social marketing platform and BlueBat Games platform, it offers land-based partners a market-leading solution.
More importantly, operators are clearly interested. For Foxwoods to ditch long-term partner GAN in favour of Greentube is a huge feather in the supplier’s cap. Judges described Greentube as an “amazing” business, and it seems right that after netting the biggest deal of the year it deserves this award.
Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers