Optimove works with Zynga, Caesars Interactive, bwin.party, Codere, NYX, Novomatic, Playtech, Playtika and LeoVegas, among others.

Its Customer Marketing Cloud allows for automated, multi-channel campaigns, offers real-time reporting and predictive modelling. It sends more than 4bn messages to more than 900m customers each year, and has grown by more than 100 per cent in each of the past three years. And it only launched its first funding round in 2016.

For a company to go through its early years totally bootstrapped gives a sense of just how good its solutions are. It has become the leading marketing platform provider in gaming based almost entirely on the strength of its product, and with $20m raised for further research and development it will only get bigger and better.


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Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers


GIQ Magazine Digital Edition