Canada’s British Columbia Lottery Corporation (BCLC) doesn’t have the biggest operations online, but it is our winner because it is one of the most proactive operators around and has vast potential in a North American market starved of online play.
It has been at the forefront of the regulated online gaming market in Canada since launching PlayNow.com in 2004, and recently rolled out North America’s first omni-channel progressive jackpot game with IGT. That is the first phase in its plans to bring digital technology into the predominantly land-based lottery sector.
Along with Loto-Québec’s Espacejeux.com and Ontario’s Playolg.ca sites, the provincial lottery operators are setting the benchmark and showing the US lotteries how it can be done, with backing from regulators and the government.
PlayNow.com contributed revenue of CAD$135.5m in BCLC’s most recent financial year, up 24 per cent compared to the previous year. It also powers Manitoba’s iGaming site – frankly, no other lottery comes close.
Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
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