Proposition bets are a particularly attractive tool for operators. Experienced bettors enjoy digging down into players’ past performances to work out the best possible bets, while casual players can have a flutter on their favourite players. What’s shocking is that it has taken so long for a company to develop a viable online variant for operators.

Digital Sports Tech deserves huge credit for doing so. It has created a solution that even in its early days is gaining traction, with the likes of Ladbrokes Coral, Caliente and Russia’s Fonbet launching the product. In Australia, where live betting is banned, it is already gaining traction and it seems only a matter of time before it becomes more widely available in the UK. France could also become a key territory considering the restrictions on operators there.

It feels unlikely that live betting has had its day, but it is certainly no longer a new product, and with Digital Sports Tech it seems the industry does not need to look too far afield for the next big thing.


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Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers


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