888, one of the world’s most popular online gaming companies, is thrilled to announce that 888Sport was awarded Marketing Campaign of the Year at the prestigious 2017 Gaming Intelligence Awards.

Beating off strong competition, 888 was awarded the prestigious accolade for its 888Sport campaign. Designed to take advantage of a range of different sporting fixtures and tournaments last summer, 888Sport, with Recipe Advertising, launched a new TV campaign under the tag line “Take ‘em on!”, which presented a new innovative strategy that clearly differentiated the brand from its competitors. The campaign also saw 888sport take over London’s taxis and UK Daily papers with its original “treble the odds” offer.

The Gaming Intelligence Awards recognises industry excellence and celebrates the very best operators and suppliers. Judging for the categories was thorough and led by a panel of industry experts who thoroughly read in-depth submissions, conducted face to face interviews and used independent research.

Having recently sponsored four Championship Football clubs, 888Sport is continuously looking at new ways to expose the brand and is excited about what is to come in 2017.

Itai Pazner, Head of B2C at 888, said: “888Sport is a rapidly growing brand, increasingly recognised by customers for a first class betting product, with great features and fantastic odds. Therefore it’s important that our approach to marketing the brand both above and below the line is reflective of our disruptive and customer-centric offer. We are delighted that we have won this fantastic award, which is testament to the hard work of all 888Sport employees.”

(888 press release)

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