Playtech BGT Sports (PBS) is aiming to revolutionise the retail betting market with the launch of its BetTracker innovation.

The BetTracker mobile app is designed for players without an online account and enables them to transfer bets placed in-store to their mobile device and monitor the progress of the bet.

Once the retail bet slip is scanned into the app, customers are able to monitor the bet, cash-out and return to any of the operator's betting shops to receive their winnings. 

“We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues,” said John Pettit, PBS’s UK, Ireland and Australia managing director.

“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.

"PBS continues to drive innovation in the retail space, and we look forward to seeing BetTracker transform the betting experience for customers in all shops up and down the country,” he added.

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading up 0.57 per cent at 887.50 pence per share in London Monday morning.