New York-listed supplier Scientific Games Corporation has joined forces with Mississippi’s Golden Nugget Hotel and Casinos to integrate its player-loyalty system with Landry's Select Card Program.
The integration enables the casino’s club members to spend their casino loyalty rewards at 500 restaurants across the US owned by Landry’s, parent company of the Golden Nugget.
This includes well-known brands such as Landry's Seafood House, Morton's The Steakhouse, McCormick & Schmick's Seafood & Steaks, Chart House, Vic & Anthony's Steakhouse, Rainforest Café, Claim Jumper, and Bubba Gump Shrimp Co.
Scientific Games' CMP player-tracking solution is currently live at the Golden Nugget in Biloxi, Mississippi, with plans to finalize implementation in early 2017 at the Golden Nugget properties in Las Vegas and Laughlin, Nevada; Lake Charles, Louisiana; and Atlantic City, New Jersey.
"Projects like this are a great example of why we have partnered with Scientific Games for casino-management systems at all of our casino resorts,” said Golden Nugget senior vice president Jim Hoskins. “Not only are Scientific Games' systems scaleable, robust, and feature-rich, they are open and modular, enabling integration with our Landry's Select Card program.
“Scientific Games and their experienced team partnered with us to custom-develop this integrated solution which gives our valuable guests even more ways to leverage their loyalty. Scientific Games is much more than just a software and hardware company – they are a true services company."
Derik Mooberry, Scientific Games Group CEO of Gaming, said: "We are humbled and honored that Golden Nugget partners with us for solutions across the entire casino floor, including game platforms, game content, table products, mobile platforms, and our SG Universe Play4Fun Network social casino platform.
“The opportunity to work with Golden Nugget on this first-of-its-kind player-loyalty integration with Landry's incredible restaurant portfolio is another example of how we differentiate ourselves by working with our customers to understand and identify their needs and provide solutions and professional services that support their success."