Philippines-based gaming operator Dafabet has launched its online sports betting service in the Kenyan market.

The expansion into Kenya marks a major milestone for the operator as it targets new opportunities in Africa, with the country serving as its new regional base.

Dafabet will offer Kenyan customers bets on more than 30 international sports online via mobile and desktop, as well as via SMS. The offering also includes live-streaming of sports, virtual sports, in-play betting and instant Cash Out.

"From day one, Dafabet Kenya will be local. Its product offering will be tailored to the needs of Kenyan customers and most importantly the business will be run, operated and expanded and developed by Kenyan staff," the company said.