London-listed gaming technology and services provider Playtech has agreed a multi-year extension to its supply deal with Irish bookmaker BoyleSports.
The four-year extension will see Playtech initially deploy a further 325 self-service betting terminals (SSBTs) with the operator, taking the total number to over 600 terminals across BoyleSports’ 220-strong retail estate.
This roll-out is expected to be completed by mid-April, with further deployments set to follow in due course.
“The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin,” said Jenna Boyle, head of retail at BoyleSports.
“Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition. Align this with Playtech BGT Sports’ ability to constantly evolve its product proposition and it was an easy decision to make.”
The majority of the machines set for deployment are Playtech BGT Sports’ widescreen Storm terminals that are supplied with Playtech’s proprietary sportsbook software.
Commenting on the contract extension, Playtech BGT Sports managing director John Pettit said: “We are delighted BoyleSports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland.
“BoyleSports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”
Shares in Playtech plc. (Co. Data) (LSE:PTEC) were trading down 0.21 per cent at 943.00 pence per share in London Tuesday morning, having set a new 52-week high of 949.50 pence per share earlier in the day.