Business News

The Mount Airy Casino Resort in Pennsylvania is to develop a custom social casino platform in partnership with Novomatic's Greentube Pro.

The companies will work together to create a new digital gaming platform that mirrors the look, feel and content of the land-based venue.

"The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy," executive vice president and general manager of the venue John Culetsu said.

"This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players through multiple digital channels from any location around the country."

Developed by Novomatic's BlueBat Games, the social casino will allow for in-game marketing opportunities to further engage existing customers and attract new players, and will be available across desktop and mobile.

"We have committed to create a custom solution that meets the marketing and revenue needs of Mount Airy Casino Resort," Greentube North America president of market development Gabriel Cianchetto said.

"We will look to BlueBat Games to create a customized gaming platform that reflects the spirit of Mount Airy Casino Resort and replicate many of the real-life experiences on the casino floor."