Cherry’s new B2B business XCaliber has signed up its first external client in Swedish daily fantasy sports (DFS) operator FSport.net.
The three-year agreement will see XCaliber provide its Omarsys affiliate tracking software to the Helsingborg-based DFS operator, which offers its services under a Malta licence issued to Predictgames.
“We’re delighted to be launching our innovative Omarsys software tracking tool with FSport, our first ever external client,” said XCaliber CEO Dario Aruda. “We are confident FSport will enjoy success with the same technology platform and services that have helped make Cherry iGaming’s brands to grow so successfully in recent years.”
xCaliber explained that its Omarsys software uses the newest technologies available, combining tracking platform features with real-time reporting and instant analytics, to service any verticals’ marketing and tracking needs.
“FSport is a daily fantasy sports platform and we know there is great interest in this vertical,” said FSport CEO Hampus Hägglöf, who has previously worked for the likes of Scientific Games, Betting Promotion and GameVillage. “We were very impressed with the technology behind Omarsys and the potential it has to help grow our business.”