US casino operator MGM Resorts International has confirmed plans to launch a real-money online casino and poker offering under the MGM brand for the first time.

Through an agreement with GVC Holdings, MGM will launch its playMGM brand later this year in New Jersey.

GVC currently provides software and support services for the MGM-owned Borgata Hotel Casino & Spa in New Jersey and has powered the Borgata's iGaming site since the opening of the market in November 2013.

The product will sit on the latest version of GVC's technology platform which offers desktop and mobile variants, over 300 casino games including progressive jackpot slots, and multiple variants of tournament and cash play poker.

"This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time," said Corey Sanders, chief operating officer of MGM Resorts. "GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the US."

In addition to its in-house developed content, GVC also integrates games from third-party suppliers with content from NYX Gaming the latest to be added to the New Jersey platform.

playMGM customers will also benefit from MGM Resorts' exclusive M life Rewards program which will be integrated into the GVC platform, allowing members to earn benefits at 15 MGM Resorts destinations across the US.

"We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey," said GVC's chief operating officer Shay Segev. "MGM Resorts is quite simply one of the biggest and best names in the business, and we look forward to working with them for many years to come."

Shares in GVC Holdings plc (Co. Data) (LSE:GVC) were trading down 1.39 per cent at 746.50 pence per share in London Wednesday.

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