Sportradar's Betradar subsidiary has finalised an agreement to launch Digital Sports Tech's player proposition betting product for its customers.

Betradar can now deliver a significantly expanded range of player-centric bets to clients via its usual XML feed format. These allow players to bet on a player and a statistic associated with their performance, meaning they can expand beyond the traditional over/under price offered on players. 

This covers markets such as Cristiano Ronaldo having at least three shots on goal against Juventus in the upcoming Champions League Final, or Tom Brady making at least 360 passing yards against the Atlanta Falcons.

Digital Sports Tech's product will provide betting opportunities across four European football competitions, including the English Premier League and Champions League, as well as a range of US and Australian sports. 

Betradar managing director of betting Michael Maerz explained that the markets that it can offer through the agreement have long been of interest to operators, but were previously too labour-intensive to provide.

"Now, working with Digital Sports Tech, we can offer a solution to operators that has emotional appeal for bettors, that attracts a broader church of customers and that will boost their turnover without any additional efforts."

Digital Sports Tech executive director Ari Lewski described the deal as a "ringing endorsement" of his company's platform, pricing algorithms and trading team.

"By partnering with a well-respected provider like Betradar, we are now well positioned to really capitalise on the significant growing interest we are seeing globally on player proposition betting markets," Lewski said.

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