Bet messaging platform provider Onionsack has launched a new chatbot that allows punters to bet via Facebook Messenger, with Paddy Power becoming the first bookmaker to launch the solution.

The product is powered by Onionsack's software as a service messaging platform and allows customers to log into their betting account, check their balance and place wagers, all via Facebook Messenger.

By combining this platform with Paddy Power's Facebook Messenger chatbot, customers can write their bet and sum they wish to place as a message. Onionsack’s Artificial Intelligence is then able to understand and execute the transactions ordered in the message.

"With nearly the whole world connected to Facebook, the logical step is to allow customers to place a bet through the social media giant's Messenger app," Onionsack chief executive Jonathan Power said.

"Our innovative transactional bot allows exactly that, providing punters with an even easier way of betting through instant messaging."

Users can also be targeted with personalised sporting updates via push notifications, tailoring the betting experience to their interests and bets. It also links to Paddy Power’s videos, blogs and podcasts.

"We know our customers love mobile messaging apps so having a ChatBot on Facebook Messenger is the obvious first step into the ChatBot marketplace," Paddy Power product director Michael Healy said. "We're delighted to be the first bookmaker to market in such an exciting area."

"Nearly all of Paddy Power's customers are on Facebook, and now they can actually place a bet through the Facebook Messenger app with ease," Healy explained. "Our customers will be able to request odds and receive push notifications tailored to their own betting interests, plus enjoy a daily serving of Paddy Power mischief and entertainment."

Founded in 2005, Irish developer Onionsack already supplies text messaging betting services to Paddy Power, as well as working with William Hill, Ladbrokes, Betfred and France's Pari-Mutuel Urbain.

"We expect more bookmakers to launch their chatbots in the near future, as it provides a simple and more personalised way of betting," Power added.

Shares in Paddy Power Betfair plc (Co.Data) (LSE:PPB) climbed 1.25 per cent to 8,485.00 pence per share in London earlier Monday.

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