Gauselmann’s Blueprint Gaming is one of the most revered names in the UK slots market and now it is heading to the Nordic region, with LeoVegas and Unibet being the first operators to release its games.

In the past two months Blueprint Gaming has launched its games with LeoVegas and Unibet. If you log on to either right now you will see the likes of ‘Wish upon a jackpot’, ‘King Kong Cash’ and new movie-based release ‘Ted’ jostling for position with NetEnt’s Starburst, Gonzo and the rest.

Given NetEnt’s recent success in the UK market, you could be forgiven the thought that the UK company was trying to mimic the success of its Swedish rival. You would not be far wrong.

Blueprint’s chief operating officer Matt Cole explains: “We are quite different. There has been a lot of focus on NetEnt and NetEnt’s style of products, which are very free spins-based. Our games are richer bonus games with a lot of activity and a lot of entertainment.”

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