France's Pari-Mutuel Urbain (PMU) has become the first operator in the country to launch Cash Out, the second major new feature released by NYX Gaming Group subsidiary OpenBet in the past year.
The early bet settlement feature has been rolled out with PMU alongside a high-profile marketing campaign, with early indications that it has been used by "thousands" of players.
The launch of Cash Out builds on PMU's long-term relationship with OpenBet, which dates back to 2010, and follows the roll-out of the supplier's sitebuilder tool in August last year, giving PMU more scope to customise its website front end.
NYX chief executive Matt Davey described the first deployment of Cash Out in the French market as "a landmark development".
"Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first," Davey said. "Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets."
"As the first-to-market with Cash Out in France, we are cementing our position as one of the country's leading sportsbooks, and taking our offering to the next level," PMU chief technology officer Jean-Marc Léglis said. "Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record."