BetVictor founder Victor Chandler is to return to the iGaming industry following a three-year hiatus with the launch of Bet Lion, a new brand powered by sportsbook supplier FSB Tech.
Chandler's Bet Lion will focus on the East African region, and is scheduled to go live in August this year.
It sees the industry pioneer return to the sector after leaving the company he founded in May 2014, when Michael Tabor acquired full ownership of BetVictor for an undisclosed sum.
He had led the company, originally named Victor Chandler after his grandfather, since 1974 when it was a racecourse owner and pivoted it into gambling.
It became the first operator to move to Gibraltar in 1998.
His new venture will be powered by FSB Tech, which is already active in Africa through Mkekabet in Tanzania and BetYetu in Kenya.
"It's great to be working in a region that has so much potential, especially with somebody who has such a clear passion for and understanding of the betting and gaming business," FSB Tech business development director Richard Thorp said of the partnership.