Online betting and gaming operator Betfair has partnered The Drone Racing League (DRL) to offer odds on next week’s DRL Allianz World Championship.
Betfair will be able to offer players betting on the professional drone race at the event at Alexandra Palace on Tuesday June 13th.
The championship race will be the UK's first professional drone race and will be held as part of London Tech Week, featuring six of the best FPV (first person view) pilots.
“The Allianz World Championship race will be the first time a live audience will see the thrill of professional drone racing up close, and the inclusion of betting will make it that much more exciting for fans. We're so excited to be able to bring this experience to drone racing with Paddy Power Betfair, a global leader in betting."
Betting on-site will focus on two bets, including individual heat winners for each of the seven heats as well as the overall winner of the Championship, with spectators able to bet on the racing through the Betfair Sportsbook app.
"This is a great opportunity and we're excited to see how a partnership like this will play out for us in the future given the rise in popularity of the sport of drone racing,” said Stephen Mault, head of marketing for Betfair. “Innovation and technology are the lifeblood of everything we do at Betfair and we are committed to constantly finding ways of enhancing and improving the experience of our customers."
The 2017 Drone Racing League season features six races and will broadcast in more than 75 countries around the world, on channels including ESPN, Sky Sports, ProSiebenSat.1, Disney XD and OSN starting June. Last year it reached more than 75m viewers across the world.
The operator is yet to launch its drone racing markets on its UK-facing site.