Business News

Omni-channel sports betting provider Playtech BGT Sports (PBS) has agreed to supply additional self-service betting terminals (SSBTs) to Betfred, and rolled out its mobile BetTracker product across the UK bookmaker’s retail network.

In an extension of its existing deal with Betfred, PBS will supply an additional 570 terminals to the bookmaker, taking the total in operation to over 2,800 across the 1,700-strong estate.

The deployment of machines is expected to be completed before the start of the new football season in August.

The supplier also announced that its BetTracker product has been released across the Betfred retail network, with the app allowing customers to transfer their sports bets to their mobile devices after placing them in-shop, track their bets and cash out back to the terminal.

“We are thrilled Betfred has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across its entire retail estate,” said John Pettit, Playtech BGT Sports’ managing director for UK, Ireland, Asia, and Australia.

“Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers. The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues.

“We are particularly delighted to see BetTracker released across Betfred’s retail network, marking a significant step in our ongoing mission to digitise the retail betting space,” he said.

Mark Stebbings, managing director of Betfred Retail, added: “The growing popularity of SSBTs, our record-breaking football business and the growth in in-play turnover were the key reasons behind our decision to expand this service across all our betting shops.

“We’ve witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us. Furthermore, the addition of BetTracker will prove to be an important tool for us in the crossover of retail and online customers.”

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading up 0.91 per cent at 944.00 pence per share in London Friday afternoon.