Sports betting solutions provider Playtech BGT Sports (PBS) has deployed its software onto more than 450 existing tablet-based betting terminals across Coral’s retail estate.

The tablet-based self-service betting terminals (SSBT) are designed to offer Coral customers a seamless multi-channel experience, as well as an improved in-play betting experience through their prominent placement in front of in-store TVs.

Customers of Coral's Connect programme will also benefit from exclusive offers and access to live cash-out of retail bets across various devices.

“I’m very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets,” said Ladbrokes Coral’s retail commercial director Richard Lang. “This offering further enhances our retail offering, as well as supporting our multi-channel focus.

“We believe strongly in utilising best-in-class technologies and PBS deliver us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”

Following the deployment, PBS now provides terminals and software for more than 3,000 SSBTs within Coral’s retail estate.

“We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals,” said John Pettit, Playtech BGT Sport’s managing director for UK, Ireland and Australia. “This is also a huge vote of confidence from such a heavyweight retail operator.

“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading up 0.30 per cent at 1,005.00 pence per share in London early Friday, having set a new 52-week high of 1,011.00 pence per share earlier in the week.