Sports data provider Sportradar has secured a landmark deal with China's Beitai Digital to expand its data-driven solutions across the country.

Sportradar CEO Carsten Koerl said the partnership will allow the company to provide the best and most compelling content to Chinese platforms and publishers.

“We know the appetite of the Chinese fans: it is passionate, it is evolving and it is exciting,” he said. “Beitai Digital has established itself as the leading provider of sports content in what is the fastest growing sports market that we see today. I am delighted we could make this collaboration come together.

“They are also a developer of key gaming and entertainment products that fit perfectly with the Sportradar product suite,” Koerl  added. "We believe this will be a very fruitful partnership for both sides starting today and looking towards a very bright future.”

Beitai Digital distributes informative data products for major international sporting events to long-term partners including Tencent, Sina, Sohu, Hupu and Bytedance.

The company also delivers data visualisation tools to national TV broadcaster CCTV-5, and data analytics services and fan engagement solutions to a number of Chinese Basketball Association clubs such as Guangdong Southern Tigers, Zhengjiang Lions and Shanghai Sharks.

Providing coverage across 48 sports and 400,000 events per year, Sportradar said that its content from the NBA, global soccer and eSports competitions are ideally suited for the Chinese market and fanbase.

“The partnership with Sportradar will enable Beitai Digital to provide Sportradar’s data-driven offering with strong local service support across the whole of China,” said Beitai Digital CEO Andy Xue. “Their full suite of data visualization tools and solutions from across hundreds of football and eSports tournaments, coupled with the unmatched products they will have under their official partnerships will prove invaluable as we focus on delivering the best engagement and insight that Chinese fans can get.

“We are also excited that this cooperation will allow Beitai Digital to deliver content from major Chinese sports leagues to a wide range of overseas markets.”

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