US casino operator Caesars Entertainment has opened what it claims to be Nevada's first full-service production studio, offering facilities that can house television, film and esports events.
Caesars Entertainment Studios has developed the new facility with support from Sidekick Productions, offering more than 48,000 square feet of production space.
The studio sits on five acres of land adjacent to the operator's Bally's Las Vegas venue, with a soundstage capable of hosting feature films, gameshows, sitcoms and special events such as concerts and sporting events.
It has already hosted the inaugural Gears Pro Circuit Las Vegas Open, a major Xbox esports competition, in which teams from around the world battled one another on the console title Gears of War 4. The event attracted an audience of around 1,000 spectators.
The popular gameshow Who Wants to be a Millionaire has already started using the facility for its latest series.
"Given our long-standing relationship with the entertainment industry, the studio's close proximity to the famed Las Vegas strip, as well as its state-of-the-art infrastructure, the opportunity to open Caesars Entertainment Studios makes perfect business sense," said Caesars senior vice president of marketing and entertainment Jason Gastwirth said.
"We saw an opportunity to do something that's never been done in Nevada, and we're confident that production companies will see the value our space provides."
Caesars noted that its properties have been used to film a number of blockbusters over the years, including the Hangover Trilogy, Iron Man, Jason Bourne and The Big Short. The Nevada legislature has also passed a bill funding $10m in film tax credits in a move to incentivise more productions to film in the state.